Give the people what they want,when they want it and in the form that they want it

I read with interest the interview in yesterday's Indy with the youngest ever editor of the Telegraph

37 year old Will Lewis has found himself thrown in at the deep end as the Teleegraph has gone through a period of change in getting its newsroom into the era of convergence.

Now operating out of a state of the art newsroom,50 journalists lost their jobs during the summer months and the paper narrowly overted strike action.

Lewis is an enthusiast for the new generation of media:

"newspaper organisations need to abandon the "arrogant" notion that news is something that only comes out first thing in the morning. "I suspect we might have been guilty of not making ourselves available to people at a time and at a way of their choosing. But if you're 25 and don't want to buy the Telegraph tomorrow morning that's OK because we can now offer you our website. If you don't want to come on the website, it's OK because we have an e-mail service where we can get you. If you just want to watch, we've got a video service," he says. "This is going to sound trite but it's our mantra. We want to give people what they want, when they want it and in the form that they want it."

I like that final phrase,all us budding journalists should keep that in mine as we move into the age of convergence.

Many of the Telegraph's big hitters are already regulars in the new formats. "On our website on any given day are Joshua Rosenberg, Hilary Alexander, Charles Clover, Jeff Randall, Simon Heffer. Our stars, our very best people, are the ones providing the words, sounds, content, comment for the website. If you like the Telegraph newspaper and you've got a broadband connection and a decent PC you don't have to wait for tomorrow's paper," says Lewis. "What we recognised quite early on is that 'on the web' (that comic voice again) you are not short of 'stuff' are you, there's a lot of 'stuff' on there. What's missing is quality."

On the paper itself Lewis rebuts the notion that it is moving towards an opinionated and agenda setting publication

"The Mail is not our point of reference. The paper is meant to have a balance of authority and accessibility and we are inching our way to achieving the ideal combination of the two. We beat each other up every day on this. But the Daily Mail is not our point of reference. We are the bloody Daily Telegraph and we are producing newspapers and websites for our readers and that's it. Our point of reference is our readers and not anyone else."

It was after all the Telegraph that broke the news of Michael Grade's defection last week