Tuesday, February 13, 2007

Snow Coverage in Swindon

An interesting story from Hold the Front Page about a local paper which devoted 16 pages to readers pictures of last weeks snowfall.
The Swindon advertiser invited readers to send in their snow pictures and initially cleared four pages.

Editor Mark Waldren

"But as our photographers came back with their first pictures I started to wonder how we would do them justice. And then the first readers' picture started arriving online…"
In consultation with newspaper sales and the subbing team it was agreed to concentrate on the news story in the paper and put all the pictures of people having fun in the snow in an eight-page special.
But the eight pages were quickly filled and there was no sign on the readers' pictures stopping - so it was upped to 16 pages.

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