Saturday, June 09, 2007

May ABC's -but are they what they seem

The latest ABC's once again do not make brilliant reading,but as Roy Greenslade rightly points out,without looking at web page hits they are a pretty meaningless set of figures.


"The nationals' online journalism is being read by a wider audience, within Britain and outside, than the newsprint issues ever achieved. We are selling ourselves short."

As to the figures themselves,all papers show year on year falls apart for the FT which showed a rise of 0.36%,the Express amongst the Daily's losing 9.38% and the Mirror and the Sun are not faring much better.

It is on a Sunday that the figures are getting so much worse.Across all the Sunday papers sales are down 7% from last year,the People especially suffering and the Sunday Independent will be hoping that its relaunch last week prevents futher slides in sales a it approches the 200,000 mark








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