Monday, July 30, 2007

How newspapers can compete online

A good piece from Online journalism review which gives some tips about how newspapers can survive online.The answer is to offer something a little different by acting as a local conduit

One of the most useful services a local information medium can provide is a comprehensive events calander. My local newspapers list many events but in scattershot fashion, with political events here, city council meetings and other official gatherings over there, sports in their own corner, and other social and business events in their own sections or mentioned in little articles published in no particular order, in no particular place..


This is America that is being described so the author suggests that onsite should compete with local Tv rather than taking its news feeds.

Thirdly to take on as many cit. journalists as possible.....and pay them

Newspapers should be out scouting for successful local bloggers -- not the ones who do two-sentence links to stories published elsewhere, but those who do original reporting -- and offering them a chance to put their material on the newspapers' sites instead of their own. For pay.

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