Thursday, July 19, 2007

Is this the end of the phone in?


The media have got their teeth into the BBC's admission of starnge goings on duing its phone in shows with the face of Pudsey Bear starring out from the front pages this morning.
The Mail not unexpectedly in particually scathing in its attack
"The BBC's credibility lies in tatters today after a series of humiliating admissions that it has been routinely conning the public.
Licence-fee payers were repeatedly ripped off in phone-in competitions on a string of shows including some of its most trusted charity fundraising programmes such as Children In Need, Comic Relief and Sport Relief.
The BBC's damaging confession may open the way for a police fraud investigation and unprecedented fines. And the corporation warned that more revelations will follow because more shows are under investigation. "
The papers leader describing it as
"behaving as disgracefully as the most unscrupulous of
its commercial rivals.
"
Stewart Purvis in the Guardian describing the corporation as "having its worst day since the Hutton inquiry"
The Sun's leader saying
Whatever they say, this was no accidental slip-up under
pressure.
It was systematic corner-cutting and sharp practice which even
seeped into the World Service, the most trusted network of all
time.

The Mirror describing
the disclosure that TV viewers and radio listeners were
conned on several occasions is a body-blow to a publicly funded
organisation

Why should it have required a solemn inquiry by the BBC's
regulator to make it clear to programme makers that they should abide by
standards of honesty and integrity? Surely it should be obvious to any employee
of a nationally subsidised, world-class broadcasting organisation that deceiving
the public in the manner of a tawdry, fly-by-night showman is not
acceptable
asks the Telegraph
There is no doubting that the culmination of yesterday's events will leave the viewing public wih a sour taste in their mouths.How many people in the future will phone these competitions,indeed have we seen the end of the phenonoma not just on BBC but across the networks.
It will take a lot of effort to repair this loss of goodwill

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