George Monbiot writing in this morning's Guardian claims "Newspaper exhortations on climate change sit uncomfortably alongside promotions for budget flights and oil companies"
He gives some examples
"Yesterday, the Telegraph urged people to share their car journeys as "a simple way to lessen your carbon footprint". Beside this exhortation, and at six times the size, was an ad by Ryanair for £10 flights to France. Johann Hari in the Independent urged people to join the climate campers at Heathrow, then that newspaper pressed its readers to take advantage of its own special offers - to fly to Spain, Kenya or California. The Guardian led on its story about the government's renewables policy, then ran an ad for renewable energy by E.ON, which (in view of its plans to build new coal-burning power stations) looks to me like greenwash. The paper also carried a reader offer of a cruise around Scotland, which begins by "flying from a range of UK airports."
It is an interesting question and a very dificult one I'm sure for the newspapers to answer.Without advertising revenue the newspapers will not exist,but where is the line drawn.After all nearly all advertising will in some way contribute to use of resources
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