Wednesday, September 12, 2007

What news do people really want

A study from the Project for Excellence in Journalism suggests that mainstream news sites may not be giving the public what they want to read.

If someday we have a world without journalists, or at least without editors, what would the news agenda look like? How would citizens make up a front page differently than professional news people?


Well the study says that it would lok very different.The institute looked at three US news sites,Reddit, Digg and Del.icio.us and found that unlike the mainstream American news outlet,which were focusing,not suprisingly on Iraq,its readers were more interesyed in the Apple I-phone.

Its key finding were

Many of the stories users selected did not appear anywhere among the top stories in the mainstream media coverage studied.

And

The sources user news sites draw on are strikingly different from the mainstream media. Seven in ten stories (70%) on the user sites come either from blogs or Web sites such as YouTube and WebMd that do not focus mostly on news.

1 comment:

Unknown said...

Nigel, This is so pathetic. Mainstream news has had all these years to figure out what their customers (my word, not theirs, which is telling) wanted, but simply provided what they thought "citizens needed." It has never caught-up with them because they were participating in a non-competitive news environment. In the end, it will be their inability to see past their culture that will put many of them out of business. As an aside, this is not the case with the London papers. (Steve Boriss, The Future of News)