1.That it is the enemy-but only if they fail to use it correctly
2.That all the content should be displayed over the homepage.
Littering a homepage with buttons and links distracts people's eyes and prevent them from focusing on anything. Newspapers are better off leading with a couple of big headlines and pictures, letting a strong navigation do the rest of the work.
3.That people will pay for online content-a misnomer that surley by now has been misproved
4.That newspapers cannot compete with online classifieds
5.That the web is complicated
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