Is your industry, company or organisation ever affected by unfair reporting or media bias? If so, Newswatch is a powerful analytical tool that can help.
The first casualty of today's cut-throat 24-hour media environment is often the truth, with potentially damaging effects on business and personal reputation
That is the statement on the website of Newswatch which has launched aimed at helping organisations in monitoring bias and impartiality in the media.
Founded by David Keighley and boasting clients such as the Tory Party and the Telegraph,it aims to in its words
to help you get to the nitty-gritty of what is being said
about your organisation on television and radio news programmes
by first tracking, then exploring in depth how topics are handled on air.
Roy Greenslade has been examining its track record on his media blog and suggests
So where, you might ask, is Newswatch coming from? What examples does it provide to back up its claims?
Only one, in fact, but that's good enough to give some idea because Newswatch has emerged from a research body founded in 1999 that famously carried out an analysis of the BBC's coverage of the European Union and found it unduly biased in favour of the EU.
It also scrutinised Radio 4's Today Programme over a three-month period this summer and found, says Keighley, that there was "serious under-representation of the arguments both for the referendum and against the new treaty from Eurosceptics".
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