We have to get the business model right

I have just read Jeff Jarvis's piece in Media Guardian on Monday entitled the Pro Am approach to news gathering


Jeff makes some very good points of which the most poignant is the last one and something which has been discussed on this blog earlier

nobody has a business model yet. More news organisations should be organising advertising networks among blogs and social sites and whatever comes next. If you want to succeed at being small, you probably need to be part of something big. And big media can bring value still - vetting of quality sites, sales effort, the trust of advertisers, promotion, and the data advertisers demand. It's time for much more of such bold business experimentation.

Free content cannot be free for much longer,the subsidising effect of mainstream print will not sustain the new media for ever.