How to make a success of blogging

Robin Hamman tries to answer the question

"How much time does it take to have a successful blog? How much time do I spend blogging?" over on his blog.

According to Robin

Journalists and programme makers spend most of their time researching stories or topics. These days, much of that research is done online. The same is true of academics and anyone involved in creating creative content, whether it's words, images, sounds or videos.
Instead of spending time blogging, it makes sense to turn your processes into content and to re-use your content in front of different audiences

Have a read of his 8 points but I do like this comment

Don't email it if you can blog it. Instead of sending out emails - or worse still mass emails - blog things that you need to share with other people. Unless it's highly sensitive, it'll get more feedback as it's open to more people. Email still has a place, but most ideas improve as they're discussed by more people.