The 32-page paper, owned by American publisher Crain Communications, will have an initial, controlled print run of 15,000 and a further 3,000 will be available to buy on newsstands across the ten boroughs of Greater Manchester, priced £2.
Interesting,firstly a week before Xmas seems a strange time to launch but also will it work in Manchester.
Crain publishes four similar titles in the US and a host of trade publications
I would be interested to see the business rational of the plan
This from an earlier Press Gazette interview with its editor Steve Brauner
Crain’s real strength will be its strict focus on Greater Manchester’s 10 boroughs – not the North West in general – save for a small, affluent pocket of nearby Cheshire. He points out that the community his previous newspaper covered, Barrow-in-Furness, had just 1,000 businesses altogether.
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