Monday, January 07, 2008

Full steam ahead for online integration

A must read article in today's edition of Media Guardian by Roy Greenslade as he tours the newsrooms of the Uk papers to see how the integration of online joirnalism is taking shape.

Newspapers are playing a game of digital leapfrog. One paper does not merely catch up when another jumps ahead. It usually overtakes by taking advantage of technological developments its rival was unable to embrace. There is no possibility of standing still. What is state-of-the-art today will be old hat by tomorrow.


For Roy

It is now clear that the days of binary staffing, with journalists for print and journalists for web, are virtually over. In most offices the initial scepticism about the utility and viability of online news has long since passed.


And it appear that the regional papers have been at the forefront of the changes

No comments: