Rumours of a free Indy

So the Independent is considering becoming a freebie.That is at least according to Media Guardian which reports that

The Independent is considering a free edition in a bid to boost circulation and shore up ad revenues, experts in the media industry have claimed.
The model could be based on the successful Manchester Evening News strategy, which involves free distribution within central Manchester and normal paid-for newsstand sales in the outlying areas of the city.

However this is all heresay with none of the Indy management available for comment.

Good idea,well with it being the lowest selling of the qualities and shedding readers at a fast rate a possibilty perhaps.

However will this damage the market for the other qualities and just how many would they have to give away to fill the gap from cover price with advertising.Would this purely be a London move with the provinces still having to pay for example,or perhaps they will experiment with a day a week?

A story that is likely to run perhaps??

Update Indy Editor Simon Kelner refutes the claims made in Guardian media