Wednesday, February 20, 2008

The most important thing to happen top journalists in 10 years

Paul Bradshaw,who is getting quite a few mentions on this blog writes on the ten changes that have effected journalists in the last ten years( Only Ten Paul?)

The usual suspects are there including the web,multimedia and the rise of the amateur but for Paul the biggest is

the increasing involvement of – and expectation of involvement by – “the former audience”. Readers’ letters and phone-ins were one thing – this new relationship between publisher and reader is something else entirely.

And I have to agree,the profession is no longer the provider of information.Instead journalists must be prepared to engage with the audience,be prepared to be challenged over their assumptions and conclusions and be corrected.

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