Friday, April 11, 2008

Another move towards hyper local

The online journalism review gives a new example of the hyper local concept.

A site called Our Town has been launched over in the States.According to the blurb

Unlike other community websites, you and anyone in your neighborhood contribute to the news and information that is important to you. What is the most important part of any town? It is the people who live there and make it a community. OurTown lets those people share, learn, and meet with each other on a regular basis. OurTown has sites that cover every ZIP code and community in the United States. We’re publishing basic news, national ads and information to your Local OurTown sites….and we need to find Local Editors for each community who to gather and upload Local content to OurTown’s easy-to-use templates.


Ojr says

the site claims 70,000 hyperlocal websites across the country, seeded with content partnerships, and an interesting business model. Local editors, who oversee the content of their sites, keep almost all of their local ad revenue (which they will sell) and a 40 percent cut of the national haul.


Interesting concept-will it work?

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