If this is the case then the arguments for blogging becoming one of the foundations of news media must be cast in doubt.
The study claims to be the first to concentrate on readers of blogs rather than the writers and concludes
- Regular blog reading often becomes more habitual and less content oriented.
- Readers have diverse opinions of what makes a blog a blog.
- The timing of a blog post is not nearly as relevant to readers as its position among the other entries. Readers are more likely to read the most recent posts at the top of the screen, and are generally less concerned with the exact age of a post
- Blog readers feel a responsibility to make insightful contributions.
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