What the media sections are saying

The Independent carries an interview with the Beeb's Mark Byford who the paper says is "overseeing a critical rebranding of the corporation's journalism."

News 24 is disappearing, to be renamed the BBC News Channel. And the global channel BBC World will henceforth be known as BBC World News, just to remind dozier viewers exactly what it does. John Humphrys on the Today programme has been told to say "here is the BBC news..." and the news section of the BBC website already carries the fresh branding.

says the paper.

The rebranding exercise is to Byford a response to

"Linear television programmes – the Six the One, the Ten - are inevitably in steady decline. They're not in decline in the sense that they're not important, they're absolutely critical, but when I joined the BBC in 1979, the Nine O'Clock News and (ITV's) News at Ten were getting much bigger audiences than the Ten O'Clock News and the News at Ten now.

adding

"We are holding on to [audience] reach but recognise that we have got to increase in some platforms as others inevitably decline. If we stood still and never shifted we could go down to 65 per cent over 10 years. Well, as a publicly-funded licence fee organisation where journalism is its absolute bedrock, reach is critical. The public own the BBC, they pay for it, so we've got to touch everyone."

Over at the Guardian,Peter Wilby asks whether Roger Alton can turn the Indy around and Peter says that the paper is definetely at a low point

Though the headline circulation is 246,000, its full-rate UK circulation is a mere 144,862, roughly half that of the Guardian and nearly 300,000 behind the Times - which it once briefly overtook.
Its Sunday sister, which sells 115,231, is in even more dire straits. The two papers lose several million pounds annually. Their influence in Westminster, Whitehall and other power centres is close to zero

He doesn't believe that Alton has the capabilities to re define the paper whose:

difficulty has always been that it lacks a coherent constituency. Though it's generally regarded as being on the left, this is not consistently reflected in its leaders and comment pages, where the diehard Conservatives Dominic Lawson and Bruce Anderson are among the strongest voices

but

Only a fool would write him off. He will be working in an unfamiliar environment with far more limited resources than he was used to at the Observer. He will inherit a paper that many in the industry think is doomed

At the same paper Steve Hewlett looks at Ofcom's pronouncments last week saying that whilst the license fee.

debate gets lots of attention, other really significant aspects of what Ofcom's findings mean for public service broadcasting (PSB) in Britain are in danger of being missed.

and that is

we see a PSB future - in three scenarios out of the four that Ofcom presented, at least - without ITV as a public service broadcaster at all.

In the Independent Steven Glover ponders Tesco's action against the Guardian and concludes

the more I look into it, the more it seems to me that The Guardian has exaggerated its claims that Tesco has avoided paying tax, and even got its taxes in a muddle. More remarkably still, the Guardian Media Group is itself guilty of a tax avoidance scheme similar to that which has aroused its ire in respect of Tesco. Is hypocrisy built into The Guardian's DNA?

Finally Jeff Jarvis writing in the Guardian has good news for bloggers

Some people think I'm nuts for blogging when I could be doing real work (as if writing newspaper columns were the only real work). They ask me how much money I make directly from my blog and the answer is: not much. But to me, the blog is worth a million dollars - or more - for it brings me value in many other ways. So I thought I'd give you an accounting of that worth.