Good but could do better as bbc.co.uk overspends

The BBC trust has today reported on its review of BBC.co.uk.

You can read the executive summary Here but here are the main points

1.It is an excellent service that is highly valued by users

2.Improvements to management's control of the service are needed.

3.The trustwill not approve new investments until we have considered their likely public value and approved proposals for improved management control.

The trust's main critisism is that the Beeb has simply overspent on the service.Budegted to spend £81m it ended up with a bill for £110 with the blame laid at the devolved nature of the management structure.

In terms of the service it provides the report highlights areas for improvement.

1.More needs to be done to ensure that all parts of bbc.co.uk are distinctive

2.Improvements are needed in internal search and navigation

3.Linking to external sites needs to be more effective

4. but more can be done to meet the public's growing expectation of open dialogue.

The last point is interesting.Is the trust saying the service should be more of a two way venture.If so then I applaud them.