Monday, May 26, 2008

Why South Africa is positioning itself at the forefront of quality news

THE TV news broadcasting industry in SA and beyond is investing millions of rands to increase the scope of operations radically, not only in SA but across the continent, in spite of the weakening global economic outlook


Thats the message from Edward West writing in the South African weekender.

South Africa is trying to position itself in the forefront of the International media arena and the reason why?

According to Coronation Asset Management media analyst Gavin Joubert,

a hunger for more and better news content is a characteristic of all emerging economies.
As disposable incomes rise, people want better access to news.
addiing that

People with better education want choice. Being able to offer choice is an important strategy of every pay-TV channel.

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