We have seen it in the films,now it is happening in real life.
The New York Times reports that billboards are being equipped with tiny cameras that will relay details of those that looking at them back to a central database.
Their gender,approximate age and time spent looking at them will be fed back to
tailor a digital display to the person standing in front of it — to show one advertisement to a middle-aged white woman, for example, and a different one to a teenage Asian boy.
According to the paper the technology has already been tried out in Ikea and McDonalds in Europe
No comments:
Post a Comment