Concerns for Channel 4 in a day for Andy Duncan

Audience fragmentation is playing havoc with advertising revenues. The global economy is of increasing concern. But most important of all is the looming digital switchover, with its potentially terminal implications for Channel 4's public service role, and associated subsidies.

Sue Arnott spends 24 hours with its chief executive Andy Duncan with him telling her that

"In one sense we are non-profit, but in another we are aggressively commercial. My typical day straddles the divide."

And his day reflected this multi media multi platform environment,addressing the Parliamentary media groups on the subject of convergency.Meeting over projected financial figures

The question is how much we can afford to spend next year, and how much should be spent on Channel 4 itself, how much on digital, and how much on the 4OD on-demand service."

Then finishing off the channel's submission to Ofcom's review of public service broadcasting,then hosting an event the channel is running as part of the Government's creative industries apprenticeship strategy.

A real insight into running the channel