He cites four reasons which I have listed below
1.Print circulation is dropping, online readership is climbing. We don’t yet know how best to turn online eyeballs into income.
2.Print advertising revenue is falling, online ad revenue is climbing, but the former is happening at a much faster pace than the latter.
3.Regardless of what else we change about our print edition, or how we present information online, or how we reorganize our newsrooms, funding investigative and enterprise reporting must be part of the core mission of the industry.
4.The Web has disrupted the traditional relationships between print advertisers and their customers (and between print advertisers and newspapers) more than it has disrupted traditional relationships based on print newspaper content. We need to find new ways to connect advertisers to consumers in a way that leads to profits for our organizations.
All good points Ryan
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