Tuesday, August 05, 2008

B2B rules the magazine online sector

Given that magazines are my major topic next year I was interested to read Paul Conley's comment about the B2B sector in magazines.

Paul considers that the web has given an edge to the sector


As the Web has grown, altering forever the business and art of publishing, B2B has sometimes taken the lead.
We are far ahead of our peers in the newspaper, TV and consumer magazine world in some areas. Other times we languish far behind


According to Paul,

In two areas in particular, B2B has shown the way to the future:
1. No other area of journalism does a better job of producing (and selling) data on the Web.
2. No other area of journalism is doing a better job of moving to Web-only -- eliminating inefficient print pubs to cut costs while preserving brands online.

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