Tuesday, August 05, 2008

Murdoch puts faith in the Indian media market

Rupert Murdoch's decision to expand his operation into India shows that he regards the sub continent as one of the areas of the world in which the media is expanding.

It was announced yesterday that he is to invest $100 in six regional Tv stations and according to Ft.com

The new TV channels, which will be aired in six cities, will help News Corp's Star TV channel tap into India's growing retail advertising sector, which depends heavily on regional media outlets.


It is one of the few areas where Tv advertising revenues are growing,2007 saw a growth rate of 85 and the next four years are forecast to growth in the media around
12%

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