What is a sponge reader.
I am sure that this expression is going to catch on
Baines and Co were asked last year to look at the readership profile of the Singapore Straits Times and its recommendation
Pay more attention to the spongers -- a growing group in their 20s and 30s which had the greatest potential for growth.
So what is a sponger? Well it is a reader with the ability to soak up information through multiple media sources,both print and online.They read the paper then go online for more information.
Via Asia Media
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