Thursday, September 11, 2008

Indy breaks the £1 barrier

Is this the Independent's final fling at the market for printed media.

It has announced that it will be raising its price to £1.00 for its week day paper and its Saturday price to £1.60.

That makes its 20p dearer than both the Guardian and the Times and 10p more than the Telegraph.

Maybe the paper is trying to take advantage of a number of price moves in the last couple of weeks.Maybe the other qualities will follow suit and break the £1 barrier or maybe it will be the death knell of the print edition of the paper?

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