Is the tide turning on celeb culture?Probably not but at least a start

An interesting piece on the front of the Media Guradin this morning which suggests that the news events of the past few weeks may have been turning our heads away from celebrity.
According to John Harris' article

It seemed as though our obsession with all things celebrity would never ebb - but the rise of more weighty magazines suggests there is a need for understanding in these troubled times

For John those days that

saw the unstoppable slide of cultural standards had only to point to the magazine market for evidence. The freshly launched lads' weeklies were plumbing unimagined depths and attracting thousands of readers, and the sales racked up by Heat and its various clones seemed to confirm the invincible tyranny of celebrity culture. For those who habitually claim the end of civilisation, the story was clear enough: the demise of deep thought, and a populace increasingly uninterested in the machinations of a world that was actually in more ferment than it had been for half a century.

However today the slide in the celeb and trivia magazine sales has been balanced by the rise in sales of the serious magazine

After about four years of consecutive sales hikes, the Spectator was up again, to a creditable circulation of more than 76,000. In keeping with over two decades of steady growth, the Economist's UK edition managed a year-on-year rise of 5.6% and sales of more than 182,000. It now has a global readership of more than 1.3 million. Prospect, the cerebral monthly launched in 1995 and once bought by a mere 5,000 readers, was up by 10.7%, to a once-unthinkable 27,500.

So could the unthinkable be happening."From small shoots?"