According to the report
Most bloggers write about multiple topics, and both personal and professional topics are equally popular. Half of bloggers consider their style to be sincere, conversational, humorous and expert. Although there is a perception of blogging as a means for writing a tell-all or gossiping, “snarky” and “confessional” fell to the bottom of the list of self-described styles among the bloggers that we surveyed.
Whilst personal blogs were the most popular(54%) up there along with it was Technology and news and other(whatever that signifies)
Interestingly it also found that
International bloggers tend to be less conversational and snarky. Asian bloggers tend to be more motivational and confessional, while European bloggers are more confrontational. Women tend to be more conversational in their blogging style, while men tend to be expert. Finally, those under 34 are more confessional in their blogging style, while those over 35 are more expert in their style.
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