Friday, October 10, 2008

How to position your blog

Seobook has a great posting about marketing tips to position your blog(Hat Tip-Paul Bradshaw)

It is a tough market out.It is estimated that there are 133m blogs out there and unlikely that there are 133m readers.

Once you have selected your topic,they suggest doing a swot analysis

Strengths - why do I do well?
Weaknesses - What do I do poorly?
Opportunities - What upcoming trends fit with my strengths? What am I doing now that could be leveraged?
Threats - What internal problems do I face? What external problems do I face?


And suggests the following strategies

1.Leave Valuable Useful Comments On Popular Related Blogs

2.Write Articles For Other Popular Blogs


3.Create Community Based Ideas, Ask For Feedback Before Launching

4.Add Value To Ideas So People Reference You When Talking About Them


5.Actively Solicit Comments And Reply To Them

6.Encouraging Contribution From Others And Highlighting Their Contribution Builds Community

7.Network Offline At Industry Trade Shows

8.Don’t Be Afraid Of Controversy

No comments: