According to research by Forrester
Nearly half of interactive marketers use RSS, but consumer adoption has only reached 11%. Of the consumers who haven't adopted RSS, most don't understand how RSS is relevant to their lives and the way they seek information. If marketers expect to reach a critical mass of consumers by using content syndication, then they must take on the burden of education
Mind you as Micro Persuasion says
Still, while feed adoption may have crested the idea of online opt-in communications is just getting going. The Facebook newsfeed, Twitter and Friendfeed are perfect examples of opt-in vehichles that bring content you care about to you. In each case, you're total in control. You can unsubscribe from individuals or groups and tailor the stream so that what you want finds you.
RSS is only one form of opt-in communications. The potential is bigger when you look more broadly to social networking. This larger promise still holds and as the technologies become more invisible the newsfeed could even one day subsume RSS.
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