Survey suggests more people want to use mobile technology to access media content

An interesting survey out of America( Ht-Paul Bradshaw).

It comes from Azuki systems and suggests that

Despite increased adoption, almost 80% of those surveyed said they wished it were easier to access information from the Internet on their mobile phones, and an equal percentage stated they wished it were easier to access rich media on their mobile phones. The majority of those surveyed pointed to a number of current obstacles to enjoying rich media on mobile. For example, 69% felt that the long time to download and/or play media ranked among their top three barriers, and 66% felt that difficulties finding and navigating to relevant content was a top three inhibitor. A number of shortcomings were also identified for iPhone and BlackBerry users.

On top of that more and more people are spending more and more time using their phones,eg

52% access the Web via their mobile phones, and 35 to 44 year-olds are leveraging this technology the most, with 60% spending time each week surfing the Web. Perhaps fueling a significant portion of this growth was iPhone adoption, which according to the survey results appeared strongest among 23 to 44 year-olds

Of course what this means if the results could be replecated over here is that media companies still have a fair amount of work to do in order to get their product to the mobile user.