There is hope yet on the advertising front

For those that foresee a slump in advertising especially that which comes from the financial sector,a glimmer of hope from this morning's FT

It reports that HSBC has overwhelmed the New Yorker magazine with 24 pages of adverts and according to the paper

The campaign, which fills every display page in this week's edition, focuses not on HSBC's resilience in turbulent markets, or on specific financial products, but on a message that it understands that "different values make the world a richer place".
The only acknowledgement of the turmoil in the financial sector comes in a statement that "now, more than ever before, people are reappraising not just how and where they manage their money, but what's really important in life".