Why Discovery won't be going down the web road

For those who see Television output as being driven towards the web platform,perhaps a note of caution.

One of the largest television companies in the world announced on Thursday that it would broadcast on free-to-air television in the UK for the first time – and in doing so rejected the internet as a source of income for content producers.

Discovery Channel's David Zaslav maintains that

There is not a very strong economic model, number one, and, number two, from a viewership perspective, despite how aggressively others have gone on to the web, the take-up rate is not that strong.”

Ft.com