BBC and local another perspective?

It is worth reading Paid Content's view on the BBC Trust ruling yesterday.

Far from helping the regional media they believe this will be a set back.

For the BBC

On the one hand, the BBC is asked to better connect with its grassroots audiences - as the trust noted even today, users want “better local and regional services” - but, having shot for the same target with an eye on younger, digital audiences, the broadcaster has been told instead to make more and better TV and radio…

whereas

Local publishers have undoubtedly dominated their domestic markets for many years - but, with younger audiences splintering either away or to the web, many have so far been unable to produce basic online text offerings with any real panache or profit. So why should they be expected to move in to video, the BBC‘s core territory but one alien to print hacks, with any greater success?