Saturday, November 15, 2008

CNN aims to be the No 1 news wire

Over at Content Bridges Ht-Richard Sambrook,Ken Doctor looks at CNN's strategy of making itself the best and the most important news wire service.

Back in September 2007 Ken reminds us that

CNN terminated its multi-million contract with Reuters. That was a key signal: it would stop receiving one of the world's major wire services and embark on the road to becoming one.


Now to ne launched in December the news service will publically set out its vision for the future.

It may be a fortuiotoes time to launch as Ken notes

The relationship between those newspapers and AP has never been more tenuous -- the perfect time for an interloper to move in.
but he also asks

Is it really prepared to move from being a news medium to becoming a vendor, with all the to-be-built-out infrastructure and ongoing customer service that requires

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