The drive to push online

Thanks to Adrian Monck for pushing me towards this short piece on the drive to push consumers online.

Lauren Rich reflects on the decision by the Christian Science Monitor to cease daily publication and become a weekly.

The bad news is pretty obvious: Advertising is down in just about every medium and major ad category. While circulation and subscriptions might also be down, they are less critical to the near-term economics although symptomatic of the longer-term challenges the print news industry faces.

but

The good news? Some powerful national brands are trying to push consumers online. If the goal is to preserve quality journalism, diversity of views, investigative reporting and the like, something radical has to happen. Eliminating distribution, production and paper costs virtually reduces the costs to what is essential, the voice