Monday, December 01, 2008

"It is no coincidence most DAB radios have a retro look."

Apparently Channel 4 have still not managed to disentangle themselves from their digital radio commitments.

On that note Martin Kelner writes a good piece on DAB in Today's Guardian.

Who will be buying DAB radios this Christmas? Let me take a guess: young people, as a present for Nan so she can listen to old episodes of Hancock's Half Hour. I feel fairly safe in predicting - albeit on the basis of largely anecdotal evidence - that this festive season, a DAB radio will not be the hot must-have item for the cool daddio on the street (forgive me, I lost touch with youth speak around the time Elvis started putting on weight). In that respect, there is little change from last Christmas - or the Christmas before that.


But really DAB has branded itself on the older generation be it for old Beeb repeats on Radio 7 or additional sports commentary on Five Live extra.As Martin says

It is no coincidence most DAB radios have a retro look.

No comments: