Scot.com-the new politics

Alex Salmond's Scottish nationalists are showing how the new media branding can assist in getting the message across.

Writing in the Observer today Paul Kelbie says that

In an attempt to unite the Scottish diaspora with a single virtual identity, the nationalists are championing a bid to establish .scot as the new badge of honour for proud Scots and their descendants all over the world.

adding that

Research carried out by the Office of the Chief Researcher found that 58 per cent of Scottish organisations and institutions would welcome a Scottish 'generic Top Level Domain', with 48 per cent in favour of .scot - a survey of international social and interest groups reported 82 per cent in favour