As Charlie reports
In his forecast for the next five years O&O’s Mark Oliver’s pointed out the obvious fact that ‘this is not a good time for a recession’ and that the TV industry is facing a ‘perfect storm’.
The particular challenges that it faces are
1.Macro Advertising shift
3.Fragmentation and distintermediation
4.Rising competitive intensity
But there is good news for other forms of media
Newspapers are going to be less effected by the downturn according to their new survey of consumer intentions. Both local and national papers are more resilient than many other forms of media and entertainment.