How effective is online advertising?

An interesting survey on web advertising from via Apq Paid Content

The survey polled the views of a representative sample of 2,013 UK adults exploring their attitudes towards advertising online and its results may make those who think the web will lead us make to profits turn away:

* Fifty-seven per cent of consumers rarely or never pay attention to the advertising on major portal sites.

Not the best of news then for the online industry as it reports that only 12 per cent of consumers claim to often pay attention advertising on portal sites