Indian dreams

India has been on the radar as one of the developing markets that journalists may find work in.

After reading this piece in the Hindustan Times (ht-Sans Serif) I am not so sure.Entitled Why media suffers while movies, IPL prosper? the writer argues that

In India, the media survive not on subscriptions and viewer-driven revenue, but on advertising. If fewer people are buying goods and if there is a country-wide recession, then companies will slash their advertising budgets.

and adds that

Many publishing houses ventured into businesses and products they had no understanding of, believing that the revenue from their existing cash cows would increase so dramatically that they could subsidize losses in the new businesses.
That dream is now dead. That’s why some publications are closing down and others are certain to follow.

As for the IPL it seems to go from strength to strength although as it too survives on commercial sponsorship maybe it will too be facing difficult times ahead