Over at Media Shift Mark Glaser takes a look at the latest business initiative, the printed blog
The enterprise claims to be the world's first printed newspaper entirely comprising blog postings.
The selection of content in The Printed Blog is based solely on the votes of readers and their geographic location. In such a way, The Printed Blog revolts against the top-down, 'one size fits all' model of newsprint, as we know it. Instead of one paper serving hundreds of thousands of people, as is often the case, The Printed Blog publishes hundreds or even thousands of highly-localized editions based on what a community declares is important to them. The papers are distributed to neighborhood pickup points in A.M. and P.M. editions, and will incorporate rapid turnaround reader comments.
The idea is for two editions to be published per day and that the issues will have a hyper local content chosen by the customer.
Will it work? Well its founder Joshua Karp believes that
here are principles in the online world that work really well and can be applied to the offline world,adding that
"If we look at a newspaper from the early 20th century compared to one published yesterday they look largely the same. One size fits all, quarter page ads, the half page ads are really expensive. The content is selected by a bunch of editors and journalists that cover beats. Their model hasn't changed, and my position is that the print newspaper doesn't need to go away simply because it's on paper.
The problem with the print newspaper business...[is] that nobody has taken a hard look [at] how newspapers are pulled together and laid out and published, and how the power of community tools that we have now can enhance this."
No comments:
Post a Comment