Saturday, February 21, 2009

Memo to PR

Good story in the Press Gazette showing how journalists are adapting to twitter

Owen Amos reports that

A business journalist bored of "poorly targeted press releases" from PRs has said he is to only accept pitches via Twitter, the social network.
Dan Martin, editor of businesszone.co.uk, said irrelevant press releases were "clogging up his inbox".
So, next Monday and Tuesday, he will only accept PRs' pitches via Twitter – the microblogging and messaging service which limits messages to 140 characters.

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