NYT enters the realms of hyper local

so the New York Times is to step into the domain of the local bloggers.

This post over at Tech Crunch seems to confirm it.

the subject matter will include “cultural events, bar and restaurant openings, real estate, arts, fashion, health, social concerns and anything else that goes on in the ‘SoHo of Brooklyn.’”

and according to Jim Schachter, editor for digital initiatives at The New York Times,it will

sell ads to local merchants using our telesales and self-serve ad solution. Our two pilot sites are staffed with full-time NYTimes reporters.

He though stresses that this is not necessarily a viable proposition

Would people pay to be associated with us? Would there be enough revenue that some split between us and a non-NYT blogger would work? I’d love to know what readers here think.

Ht-Nieman Lab