Friday, February 27, 2009

Pew says online rise is not competing with online growth


This report,from Pew calls it the unmistakable trend for newspapers in the states.

Fewer Americans are reading print newspapers as more turn to the internet for their news. And while the percentage of people who read newspapers online is growing rapidly, especially among younger generations, that growth has not offset the decline in print readership.


The figures-well 39% say they read a paper be it in print or online but the proportion that read a print copy has declined in two years and these tend to be the Baby boomers those born between 1946-1964 with online growth coming from the so called X and Y generations.

When users went online

news consumers were asked what websites they used most often for news and information, Web portals and familiar names dominated

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