Readers turn to the money supplements

Yesterday's figures from the national readership survey seem to confirm that these tough economic times have resulted in a move top grasp the output of the quality media.

The FT reports that

In the last six months of the year, which also included coverage of the US election, the National Readership Survey estimated that the readership of The Times rose 10 per cent and The Guardian 13 per cent.

As if to emphasize the crisis the report adds that for financial supplements

FT Money saw a 43 per cent rise in the year, while The Guardian’s Money supplement increased 22 per cent and the similar addition to The Times rose 8 per cent. But the Your Money supplement in The Daily Telegraph’s Saturday edition fell 10 per cent over the year. There was a similar pattern for the business sections of the Sunday papers.