Some trends in Indian publishing and maybe some opportunities

Over at Sans Serif,they identify some of the trends that are currently affecting the Indian media.

The eight trends identified are listed below:

1. English language publishing has disproportionate advertising revenues in regard to its readership in comparison to Indian language publications.

2.India is a low cover-price market, and the dominant revenue stream is advertising.

3. The yields from advertising are low compared to rates in other countries

4. Distribution is a challenge, though there are specialist distribution arms entering the market.

5. Indian language publishing is likely to see the most growth.

6.The Indian magazine industry continues to attract entrepreneurs, both in the digital space and print and publishing.

7. International flagship titles and home-grown brands exist and compete well in the same space.

8.The contract publishing business, in an era where brands wish to be media owners, is very under-leveraged in India.