Tv advertising may be in better health than we think

Television has been seen as a dying medium when it comes to advertising and in particular with regard to young people.

This report from advertising age though appears to buck the trend.

A seven-figure ethnographic study due to be released next month by the Nielsen Co.-funded Council for Research Excellence from research firm Sequent and the Center for Media Design at Ball State University appears set to punctuate that point, finding that TV remains the dominant medium even for reaching youth, despite the inroads of digital and social media, according to a person familiar with the research.

Ht-Morgan Warstler