Interesting piece from CJR who are being given a $230,000 grant from the MacArthur Foundation to investigate why magazines have not made the most of an online presence.
It is a good point and I wonder whether part of the reason is that a unlike a newspaper,mgazines still cherish the relationship between the reader and the turning of pages.
For the magazine industry the whole process of browsing, purchasing and reading is an integral part of the experience.The web may well be seen as an ad hoc process.
Still let's wait for the results.
Ht-journalism.co.uk
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